Evaluation - Question 1 blog thoughts

FRAME 1 - first shot, close up on guitarist.

- beginning of video, needs to capture audience attention
- shows what the audience can hear
- bad TV effect used - fits in with the genre - lets the audience know what type of video it is going to be - makes it more interesting to watch
- conventional of music video's to feauture close up on instruments

FRAME 2

- exposure turned down - montage of master shot of band and close up on the lead singer
- music is slower here, looks effective in this part of the song
-putting the two different shots together makes it more interesting - also makes the shots seem more dragged out - important as shots in a music video are conventionally quick and fast
- a glow effect over the shots - bloom - used because it makes the band stand out more and the background is not as prominant - band are the main focus
- this effect is used as the music changes and becomes less edgy. changing effects to the music is conventional of music video
-this effect also makes these shots stand out from the rest of the video and the contrast is low on the other shots, this makes the red on the costumes stand out more
- these two shots mixed because the lip syncing is important on these lyrics

FRAME 3

-narrative, argument scene
-bad tv effect used again - not as obvious and a jitter added
-the effect makes the whole scene seem darker
-the location - castle ruins - symbolises the ruins of their relationship
- lighting is dim and dull
- the jitter symbolises a storm as they argue
- conventional for music videos in this genre to use a lot of effects - found this from looking at music videos in the same genre in research and planning

FRAME 4

-close up on sophies eyes, narrative, getting ready scenes
- blue tint over these shots to show that shes acting differently to what she normally would - not truely being herself - also creates a sense of enigma
- the lighting and tint makes it seem like she could be in a bathroom somewhere - appropriate location
-conventional for music video's to have extreme close up
-also links in with lyrics

FRAME 5

- close up on lead singer
- bad tv effect used again - music has become edgier again
- conventional for a lot of close ups to be on the lead singer - he sells the band/product
- fits in the genre
- lip syncing/performance - conventional

FRAME 6

- conventional for music video's to make certain parts of the song/certain lyrics stand out if appropriate
- used a glow dazzle effect over this pan shot - makes it seem surreal - sense of enigma
- close up on each band member  - no instruments just vocals - only time band are shown without their instruments
- lyrics are important as they are the inspiration for whole video
- had to make this part interesting - effects/unique shot
- andy (guitarist and boy in narrative) looking down - guilt -ties in with lyrics and narrative

FRAME 7

- Chandler turning into andy
- conventional to make the shot link to the lyrics
- cross dissolve and a kaleidascope effect used
- close ups
- creates enigma and challenges the realism of the video - conventional for music videos to be surreal
- effects used to show she is hallucinating/ drunk - alcohol theme

FRAME 8

- close up sophie pulling chandler (drummer) towards her by his shirt
- shows lust/intimacy
- lighting - makes it seem like it is in a club (appropriate location)
- slightly red lighting - shows lust/love/anger/revenge
- conventional for music videos to use lighting to show emotions and themes

FRAME 9

- close up on ring, final shot
- the shot that will stay in the audience head
- theme of promises being broken
- glow, bloom effect used - makes the ring stand out and seem more supernatural
- conventional for music videos to end on an important image
- the ring almost seems sinister as it is shown throughout the video in different ways and then it is the last thing the audience see

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

Capture 9 frames to demonstrate this

 

 

Feedback

From publishing our music video on facebook and making a page for it, we have been successful in getting feedback from our targeted audience. We used facebook to get feedback as it provided a large variety of people to provide us with feedback.
So far the main constructive critisism that we have recieved has been that the narrative isn't very clear because the shots are too quick. I have been thinking of ways we could change this and I have decided that we should add in more shots as we have some more footage for the narrative, instead of making the shots longer as that won't be keeping in with the characteristics of a music video.
Some have also commented on the fact that the drummer is playing slightly out of time towards the end, We should be able to easily fix this when we go back to school.
Overall, the audience have said that it is convincing as a music video and that they enjoyed watching it and that they specifically liked the effects and filters put over the footage.

Music Video - Rough Cut

Construction of music video - putting the narrative and performance together

As the narrative was edited on a different computer, we had to import these shots into the performance.

Once I had imported them as one long scene, I had to cut and edit the shots into the appropriate places in the music video.

Editing these scenes took some time as they still had to be made a lot shorter to fit into the beat of the music. To help us get all the shots in the right place we made a brief plan of the order of the shots and where about in the video we wanted them. This helped a lot when it came to putting them in the right place in order for them to make sense.

Construction of music video - filters

In my research and planning I have looked at some existing music video's within the same genre as my own. I have seen that many of them either have the colours made brighter and to stand out more or have the saturation very low to make a darker effect across the video. I experimented with the saturation and contrast to see which filters looked best on the footage.

After trying out both a low saturated filter and a high one I thought that both looked good but decided that it would be best to highlight the colours in the video as the costume consisted of black white and red and these are all significant colours and I wanted the red to stand out. However there are certain parts of the song, where the beat changes that could have a lower saturation on that part of the footage.

Construction of the music video - markers

During the construction of the video I used different coloured markers to help me cut to the beat. I added markers in where I felt a cut to a different shot was a appropriate. By doing this I was able to edit much more accurately and it made the performance a lot more interesting to watch as the cuts gave a bigger impact.

Construction of music video - Motion

Throughout the music video it was sometimes appropriate for me to edit the motion of certain shots. For example zooming in slightly on shots that may have been too wide to make certain things stand out more and for the shots to make a bigger impact. I also edited the angles which certain shots were shown at to make them more interesting to watch and to create dissorientation.

Editing Performance shots and experimenting with effects

After making some multiclips of the performance I experimented with some of the filters and changing around the brightness and contrast to make the shots look more interesting. I also thought about which effects would be appropriate to use for the genre of my music video.

I cut away at some of the shots to show the ones underneath. I did this where some of the shots were too long and where the instruments being shown weren't the most dominant ones being heard in the song.

I also added in some different shots in certain parts of the song where I thought they were appropriate. For example, I added in an extreme close up of the bass guitar in the parts of the song the guitar could clearly be heard.

Digipak analysis

Construction of the music video - making multi clips

To make the construction of the performance quicker and easier I decided to use several multiclips, this way I would have more shots to cut away to later on in the construction.

After making the first multiclip I had an idea of how to edit it to the beat and also where I wanted certain shots to be. For example, I knew I wanted the close up of the lead singer where the lyrics kicked in and I knew I wanted the beginning of the track to show the guitarist.