Construction of website

Whilst constructing the website I knew it was important to show the image of the band. I decided to stick to the colour scheme of our music video and the costumes of the band, grey, red, white and black. By sticking to these colours I can show the consistency across the product as a whole.

I also chose to stick to the same font throughout the website. I think that this is an appropriate font as it fits in with the bands genre and I have seen it on similiar bands' websites.

These screen shots show how the fonts I have used on my website are similar to that on this website. Asking Alexandria are a band that fall into the same genre as Amber Skies.

Final Music Video

Title on music video

I decided that my music video would most likely be played on channels such as MTV, Scuzz and Kerrang. For the title featured in my music video and the beginning and end I decided to go with MTV.

This is the title I remade for my music video. 

This is my remake of the title featured in my music video.

First Draft of Website

This is my first draft of my website. I experimented with different colours and fonts and also uploaded the track. However I decided that I wasn't completely happy with this design so I started on a new website before I had completed this one.

Evaluation - Question 1 blog thoughts

FRAME 1 - first shot, close up on guitarist.

- beginning of video, needs to capture audience attention
- shows what the audience can hear
- bad TV effect used - fits in with the genre - lets the audience know what type of video it is going to be - makes it more interesting to watch
- conventional of music video's to feauture close up on instruments

FRAME 2

- exposure turned down - montage of master shot of band and close up on the lead singer
- music is slower here, looks effective in this part of the song
-putting the two different shots together makes it more interesting - also makes the shots seem more dragged out - important as shots in a music video are conventionally quick and fast
- a glow effect over the shots - bloom - used because it makes the band stand out more and the background is not as prominant - band are the main focus
- this effect is used as the music changes and becomes less edgy. changing effects to the music is conventional of music video
-this effect also makes these shots stand out from the rest of the video and the contrast is low on the other shots, this makes the red on the costumes stand out more
- these two shots mixed because the lip syncing is important on these lyrics

FRAME 3

-narrative, argument scene
-bad tv effect used again - not as obvious and a jitter added
-the effect makes the whole scene seem darker
-the location - castle ruins - symbolises the ruins of their relationship
- lighting is dim and dull
- the jitter symbolises a storm as they argue
- conventional for music videos in this genre to use a lot of effects - found this from looking at music videos in the same genre in research and planning

FRAME 4

-close up on sophies eyes, narrative, getting ready scenes
- blue tint over these shots to show that shes acting differently to what she normally would - not truely being herself - also creates a sense of enigma
- the lighting and tint makes it seem like she could be in a bathroom somewhere - appropriate location
-conventional for music video's to have extreme close up
-also links in with lyrics

FRAME 5

- close up on lead singer
- bad tv effect used again - music has become edgier again
- conventional for a lot of close ups to be on the lead singer - he sells the band/product
- fits in the genre
- lip syncing/performance - conventional

FRAME 6

- conventional for music video's to make certain parts of the song/certain lyrics stand out if appropriate
- used a glow dazzle effect over this pan shot - makes it seem surreal - sense of enigma
- close up on each band member  - no instruments just vocals - only time band are shown without their instruments
- lyrics are important as they are the inspiration for whole video
- had to make this part interesting - effects/unique shot
- andy (guitarist and boy in narrative) looking down - guilt -ties in with lyrics and narrative

FRAME 7

- Chandler turning into andy
- conventional to make the shot link to the lyrics
- cross dissolve and a kaleidascope effect used
- close ups
- creates enigma and challenges the realism of the video - conventional for music videos to be surreal
- effects used to show she is hallucinating/ drunk - alcohol theme

FRAME 8

- close up sophie pulling chandler (drummer) towards her by his shirt
- shows lust/intimacy
- lighting - makes it seem like it is in a club (appropriate location)
- slightly red lighting - shows lust/love/anger/revenge
- conventional for music videos to use lighting to show emotions and themes

FRAME 9

- close up on ring, final shot
- the shot that will stay in the audience head
- theme of promises being broken
- glow, bloom effect used - makes the ring stand out and seem more supernatural
- conventional for music videos to end on an important image
- the ring almost seems sinister as it is shown throughout the video in different ways and then it is the last thing the audience see

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

Capture 9 frames to demonstrate this

 

 

Feedback

From publishing our music video on facebook and making a page for it, we have been successful in getting feedback from our targeted audience. We used facebook to get feedback as it provided a large variety of people to provide us with feedback.
So far the main constructive critisism that we have recieved has been that the narrative isn't very clear because the shots are too quick. I have been thinking of ways we could change this and I have decided that we should add in more shots as we have some more footage for the narrative, instead of making the shots longer as that won't be keeping in with the characteristics of a music video.
Some have also commented on the fact that the drummer is playing slightly out of time towards the end, We should be able to easily fix this when we go back to school.
Overall, the audience have said that it is convincing as a music video and that they enjoyed watching it and that they specifically liked the effects and filters put over the footage.

Music Video - Rough Cut